Martí Guixé | About
Concepts and Ideas for Commercial Purposes

Political Correct Mead Labels | Els Cingles | Calldetenes

El Cingles Mead is in search of a new label, one where the sexual arousal visible in the figure of the bear on the original label disappears. A controversial choice, some clients saw it as something distinctive and special, whereas others found it disagreeable. Faced with this polarization, El Cingles has decided to make a politically correct version.

Photo Inga Knölke 2021