Concepts and Ideas for Commercial Purposes

Archive 1997–2017: Exhibition | Interior | Project | Product

Desigual Paint Party Retail System | Madrid | 2003

The system configure a segmentation of the space in faces, these faces transform the perimeter into a continuous zigzag of elements that make possible a multiple functionality: graphics, information, product display and storage, and changing rooms. The physical limits go beyond a visual perception of product and function, mixed with the idea of brand and attitude. Random and full possibilities are parameters that make it fully functional and characteristic. A Desigual Paint party 008 was done on the shop in the 22 of November of 2004, Code: panel x person, controled colour palette, no buffing Photo Inga Knölke